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DCshoesFILM

DC SHOES: CONGRATS – NYJAH AND WES TWS AWARD WINNERS

Join the DC team in congratulating Wes Kremer on winning TransWorld SKATEboarding’s Best Rookie and Nyjah Huston on winning TWS’ Best Video Part, Best Street, and Readers’ Choice at the 14th Annual TWS Awards 2012.

http://skateboarding.transworld.net/1000152921/news/and-the-winners-are-5/
116 sec.

DC SHOES: MALCOLM STEWART – THE CONTENDER

Check out DC motocross athlete Malcolm Stewart testing his KTM 250SX-F at the KTM test track in Corona, CA last week. Malcolm’s getting ready to race for the 2012 East Coast Lites Championships. The nine race series kicks off in Dallas, Texas on Saturday, February 18th.

Follow the DC Moto team:
DC Shoes website : http://www.dcshoes.com/moto
DC Shoes twitter: http://
DC Moto Facebook: http://www.facebook.com/dcmoto
DC Moto Instagram: dc_moto
116 sec.

DC SHOES: MARK HEALEY – SHOW & TELL

DC Surf presents Show & Tell with big wave hellman Mark Healey. In this episode Mark talks us through his scariest big wave surfing experience. Blown eardrums and near drownings are just a few of the hazards he faces on the job.

Stay tuned for more Show & Tell videos with the DC Surf Team and make sure to grab the latest issue of TransWorld Surf to check out Healey’s ad in print.

For more on Mark Healey and the rest of the DC Surf Team head to ?http://www.dcshoes.com/surf?, and stay tuned to DC’s Facebook and Twitter (?http://www.facebook.com/DCShoes? and ?http://twitter.com/dcshoes?) for all the latest news.
111 sec.

DC SHOES: WOMEN’S SPRING 2012 COLLECTION

Take a sneak peek at the making of our DC Women’s Spring 2012 campaign. With inspiration drawn from day dreams of the perfect Americana road trip with friends, the Spring 2012 collection showcases the washed down, vintage colors of the California desert landscape mixed with some of the bold pop colors of spring.

To view more of the DC Women’s Spring 2012 collection visit http://www.dcshoes.com/womens
109 sec.

DC SHOES: THIS IS SNOWBOARDING – TORSTEIN HORGMO

DC Snow has launched the second season of This Is Snowboarding, featuring Devun Walsh, Iikka Backstrom, Lauri Heiskari, Aaron Biittner, Ryan Tiene, Andrew Geeves, Mat Schaer and Torstein Horgmo with highlights from the 2011 season.

https://www.facebook.com/DCSnowboarding
156 sec.

DC SHOES: SURF WAVE VIDEO

DC Surf proudly presents Surf Wave Video: a birds eye view of the DC team at their finest, living the dream on the North Shore of Hawaii. Now you can catch the seven mile miracle of shreddage with more T&A and less film burn. Surf Wave Video features DC pros Mark Healey, Dillon Perillo, Reef McIntosh, and AM’s Jesse Mendes, Balaram Stack, Taylor Clark, Jesse Guglielmana and Griffin Colapinto.
380 sec.

DC SHOES: REDISCOVER TECHNOLOGY – CHRIS COLE LITE S

Designed and tested by Chris Cole, the Cole Lite S is “a better shoe for a better skater.” Built with DC’s standard setting technologies, including UNILITE and SUPER SUEDE, the benefits of technology have been rediscovered and packaged into this cleaner designed, more advanced skate shoe.

For additional information on DC, and the Cole Lite S, we invite you to Rediscover at www.dcshoes.com

JOIN US AT http://FACEBOOK.COM/DCSKATEBOARDING
132 sec.

DC SHOES: THIS IS SNOWBOARDING – MAT SCHAER

DC Snow has launched the second season of This Is Snowboarding, featuring Devun Walsh, Iikka Backstrom, Lauri Heiskari, Aaron Biittner, Ryan Tiene, Andrew Geeves, Mat Schaer andTorstein Horgmo with highlights from the 2011 season.

Mat Schaer’s video is the 7th in the series.

Keep an eye out for the new videos weekly by checking out the DC Snow website at http://www.dcshoes.com/snow, and the DC Snow Facebook Page at http://www.facebook.com/dcsnowboarding
189 sec.

DC SHOES: DC WOMEN’S

The DC Women’s Collection was created to embody the balance of bold individuality and feminine attitude of the DC female. Unapologetic in her tomboy nature and cool confidence, she’s not the girl next door. Bold, irreverent and made for her, this is DC Women’s.
105 sec.

DC SHOES: THIS IS SNOWBOARDING – ANTO CHAMBERLAND

DC Snow has launched the second season of This Is Snowboarding, featuring Devun Walsh, Iikka Backstrom, Lauri Heiskari, and Aaron Biittner with highlights from the 2011 season.

Anto’s video is the 7th in the series.

Keep an eye out for the new videos weekly by checking out the DC Snow website at http://www.dcshoes.com/snow, and the DC Snow Facebook Page at http://www.facebook.com/dcsnowboarding
282 sec.

DC SHOES: 3RD ANNUAL MOTO TEAM RIDE DAY

The DC Moto Team came together for some fun for the 3rd Annual DC Ride Day and Poker Tournament at Pala Raceway and Casino in
December 2011. The video highlights the 2 day event that was captured using 2 RED Epic cameras. In attendance were Jeremy McGrath, Nate Adams, Adam Cianciarulo, Josh Hill, Jeffery Herlings, Carson Mumford, Robbie Maddison, Andre Villa, Jolene Van Vugt, Hunter Hewitt, Blake Wharton, Justin Hill, Tyler
Bereman, Jason Anderson, Chris Plouffe, Matt Moss, PJ Larsen, and Malcolm Stewart, to name a few. All these moto icons together in one location made for an epic shoot, and gives a little preview of what’s in store for DC Moto 2012.

*Be sure to watch in 1080p!
366 sec.

DC SHOES: REFUSE TO LOSE – JEREMY MCGRATH & TREY CANARD COMMERCIAL

The latest commercial from DC’s inspiring Refuse To Lose Campaign features 8x Supercross champion Jeremy McGrath, and teammate Trey Canard at Pala Raceway. The video is narrated entirely by McGrath, and represents the progression of motocross from past to future with McGrath the legend himself, and Canard the Supercross icon in the making.

The DC commercial is set to air every weekend during Supercross on CBS, the Speed Channel, and in the stadiums on the SX big screen. For additional info on DC, Jeremy McGrath, and Trey Canard, please visit www.dcshoes.com/moto

“Practice to Work, Work to Play, Play to Win, Refuse to Lose”
31 sec.

DC SHOES:THIS IS SNOWBOARDING – ANDREW GEEVES

DC Snow has launched the second season of This Is Snowboarding, featuring Devun Walsh, Iikka Backstrom, Lauri Heiskari, Aaron Biittner and Andrew Geeves with highlights from the 2011 season.

Andrew Geeves video is the 6th in the series.

Keep an eye out for the new videos weekly by checking out the DC Snow website at http://www.dcshoes.com/snow, and the DC Snow Facebook Page at http://www.facebook.com/dcsnowboarding
122 sec.

DC SHOES: DC MOTO ATHLETES ANSWER YOUR QUESTIONS FROM THE PALA RIDE DAY- PART 2

We gave our fans a chance to ask the DC Moto team questions
on our Facebook page. We picked out our favorite questions and asked the
team to answer them while we were at the 3rd Annual DC Moto Team Ride Day
in Pala, Ca last month. See what Robbie Maddison, Jeremy McGrath,
Nate Adams, Andre Villa, Trey Canard, and Jolene Van Vugt had to say in
Response in this part 2 video. Want more? Keep up with the DC Moto them at
http://www.dcshoes.com/moto and
http://www.facebook.com/dcmoto.
144 sec.

DC SHOES: REDISCOVER DC – TEAM 2012

DC introduces Mike Mo Capaldi and Nyjah Huston to the DC Skate Team with a brand new campaign for 2012, Rediscover DC. For the first time in nearly a decade, this video presents the entire DC skate team together including newest skaters Mike Mo and Nyjah.

Mike Mo Capaldi and Nyjah Huston join a legendary roster of athletes on the DC skate team including Danny Way, Rob Dyrdek, Colin McKay,Steve Berra, Chris Cole, Josh Kalis, Mikey Taylor, Matt Miller, and Wes Kremer.

For additional information on DC, Mike Mo Capaldi, and Nyjah Huston, we invite you to Rediscover DC at www.dcshoes.com

JOIN US AT FACEBOOK.COM/DCSKATEBOARDING

MUSIC CREDITS:

Grooms
“Psychics”
Courtesy of Kanine Records
http://kaninerecords.com/grooms

Pepper Rabbit
“Send In The Horns”
Courtesy of Kanine Records
http://kaninerecords.com/pepper-rabbit

Moneen
“The World I Want To Leave Behind”
Courtesy of Vagrant Records
http://www.myspace.com/moneen

REDISCOVER DC http://bit.ly/gdTUss
206 sec.

DC SHOES: ROB DYRDEK KICKFLIPS A CHEVY SONIC

Check out DC’s Rob Dyrdek as he lands this supersonic kickflip at Six
Flags Magic Mountain. In this never been done before stunt, Rob attempts to kickflip a brand new Chevy Sonic going 43mph across the parking lot at Six Flags. With a landing that is nothing short of amazing, Rob proves once again that there is no such thing as impossible.
82 sec.

DC SHOES: DC MOTO ATHLETES ANSWER YOUR QUESTIONS FROM THE PALA RIDE DAY- PART 1

We gave our fans a chance to ask the DC Moto team questions
on our Facebook page. We picked out our favorite questions and asked the
team to answer them while we were at the 3rd Annual DC Moto Team Ride Day
in Pala, Ca earlier this month. See what Robbie Maddison, Jeremy McGrath,
Nate Adams, Andre Villa, Trey Canard, and Jolene Van Vugt had to say in
response. The team was so into it that they kept on talking..so stay tuned
for part 2 with more questions and answers in a few weeks. The team has a
buys 2012 planned – keep up with them at http://www.dcshoes.com/moto and
http://www.facebook.com/dcmoto.
206 sec.

DC SHOES: THIS IS SNOWBOARDING – RYAN TIENE

DC Snow has launched the second season of This Is Snowboarding, featuring Devun Walsh, Iikka Backstrom, Lauri Heiskari, and Aaron Biittner with highlights from the 2011 season.

Ryan’s video is the 5th in the series.

Keep an eye out for the new videos weekly by checking out the DC Snow website at http://www.dcshoes.com/snow, and the DC Snow Facebook Page at http://www.facebook.com/dcsnowboarding
136 sec.

DC SHOES: NVRBRKN. POP UP SHOP – CONVEYOR AT FRED SEGAL

On December 8th, 2011 DC Shoes and Conveyor at Fred Segal partnered up to celebrate the NVRBRKN. pop up shop located at 420 Broadway Street, Santa Monica, CA. The installation consists of several large shards of glass in juxtaposition showcasing the Holiday ’11 NVRBRKN. concept collection. Glass was chosen as the seasonal material muse metaphorically symbolizing that we are just as fragile yet very strong at the same time by design. Yes, we are fragile by nature and susceptible to break, but quitting is not part of our DNA!

Visit the pop up shop now thru January 8th, 2012.

Conveyor at Fred Segal
420 Broadway Street
Santa Monica, CA 90401
310-458-2800

About NVRBRKN.

DC Shoes is proud to present the NVRBRKN. concept collection for HOLIDAY ’11. A head-to-toe product line with a design philosophy to boost confidence when facing opposition. Never Broken is a metaphor about overcoming adversity, mentally and physically. The primary word mark logo is a stylized short name consisting of the consonants taken from the two words “never broken” combined into one seven-letter word designed to support the DCSHOES 7-point DNA. The broken star logo mark is a reinterpretation of the 7 point star within the DC logo. A visual representation of a competitive attitude maintaining its original form despite the fracture of one of its points. Skateboarders are a testament to this spirit, since they are known for their ability to adapt to obstacles on the street using an unorthodox approach. Their mentality is to get back on the board despite injuries and being overlooked. Skaters pave their own way in society with a mindset that allows them to succeed on and off the board.

“Never Compromise and Never Quit”.

NVRBRKN.

To learn more about the concept collection visit http://nvrbrkn.com
Follow us http://twitter.com/dcnvrbrkn
98 sec.

DC SHOES: REDISCOVER TEASER

We’ve got big news coming – Rediscover DC in January 2012!

www.dcshoes.com

Filmed by Chris Ray, Mike Poore, Justin Smith, Eldrich Legaspi, ThaiNguyen
Edited by Chris Ray
31 sec.

DC SHOES: THIS IS SNOWBOARDING – AARON BIITTNER

DC Snow has launched the second season of This Is Snowboarding, featuring Devun Walsh, Iikka Backstrom, Lauri Heiskari, and Aaron Biittner with highlights from the 2011 season.

Aaron’s video is the 4th in the series.

Keep an eye out for the new videos weekly by checking out the DC Snow website at http://www.dcshoes.com/snow, and the DC Snow Facebook Page at http://www.facebook.com/dcsnowboarding
163 sec.

DC SHOES: THIS IS SNOWBOARDING – LAURI HEISKARI

DC Snow has launched the second season of This Is Snowboarding, featuring Devun Walsh, Iikka Backstrom, Lauri Heiskari, and Aaron Biittner with highlights from the 2011 season.

Lauri’s video is the 3rd in the series.

Keep an eye out for the new videos weekly by checking out the DC Snow website at http://www.dcshoes.com/snow, and the DC Snow Facebook Page at http://www.facebook.com/dcsnowboarding
178 sec.

DC SHOES: DEVUN WALSH ON DC X SKULLCANDY COLLAB

DC and Skullcandy team rider Devun Walsh introduces the first ever DC x Skullcandy collaboration. Check out the video featuring Devun wearing the new Spartan Hi SK and talking about the collab. The video was shot in Mammoth during opening weekend 2011.
61 sec.

DC SHOES: THIS IS SNOWBOARDING – IIKKA BACKSTROM

While the DC snow team is keeping busy out on the mountain this season filming for various projects, DC is giving fans a look at some of the best footage captured of its team from last season. DC will be releasing one new video each week, showcasing a new rider each week from now until April 18th. Stay tuned to DC’s website http://dcshoes.com/snow and DC’s Facebook page (http://www.facebook.com/DCshoes for the roll out of the rest of the videos.

Look out for videos from Iikka Backstrom, Torstein Horgmo, Lauri Heiskari, Aaron Biittner, Kimmy Fasani, Lonnie Kauk, Andrew Geeves, and Ryan Tiene as well as special videos that DC filmers put together of the team’s summer and trip to Snowboarder Mag’s annual SuperPark competition.
216 sec.

DC SHOES: ADAM CIANCIARULO REFUSE TO LOSE

DC motocross athlete and 15 year old phenomenon, Adam Cianciarulo, shows us why he’s the best amateur in the world with his DC: Refuse To Lose video.

Filmed at the Kawasaki Supercross test track, see exclusive footage of Adam training for the Monster Energy Cup in Las Vegas where he dominated by winning 1st place, adding to his incredible 86 amateur racing titles.

Music by: Acid Baby Jesus
Title: “Tomboy”
Courtesy of Slovenly Recordings
120 sec.